Deciding to attend a trade show is a large investment for any
company. Preparation is essential: It’s better not to go to a
trade show than to go unprepared. Every person in your booth is an
ambassador to your company, make sure they are prepared. Trade show
attendees usually plan a list of whom they’re going to visit before
ever entering the convention center doors, make sure you are on that
Make sure your staff has the right tools to succeed with our Effective Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and win at that trade show!
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|Module One: Getting Started|
|Module Two: Pre-Show Preparation|
|Module Three: Booth Characteristics and Set-Up (I)|
|Module Four: Booth Characteristics and Set-up (II)|
|Module Five: During the Show (I)|
|Module Six: During the Show (II)|
|Module Seven: Qualifying Visitors|
|Module Eight: Engaging the Right People|
|Module Nine: The Rules of Engagement (I)|
|Module Ten: Rules of Engagement (II)|
|Module Eleven: After the Show|
|Module Twelve: Wrapping Up|
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