Effective Trade Show Staff Training Course

Effective Trade Show Staff Training Course

Course Description

Decid­ing to attend a trade show is a large invest­ment for any com­pany. Prepa­ra­tion is essen­tial: It’s bet­ter not to go to a trade show than to go unpre­pared. Every per­son in your booth is an ambas­sador to your com­pany, make sure they are pre­pared. Trade show atten­dees usu­ally plan a list of whom they’re going to visit before ever enter­ing the con­ven­tion cen­ter doors, make sure you are on that list.

Make sure your staff has the right tools to suc­ceed with our Effective Trade Show Staff Train­ing course. A suc­cess­ful trade show will ben­e­fit your com­pany on many lev­els. The most basic sta­tis­tic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and win at that trade show!

Learning Outcomes

By the end of this course, you will be able to:
  • Rec­og­nize effec­tive ways of prepar­ing for a trade show
  • Know essen­tial points to set­ting up a booth
  • Know the Dos and Don’ts behav­iors dur­ing the show
  • Acknowl­edge vis­i­tors and wel­come them to the booth
  • Engage poten­tial cus­tomers and work towards a sale
  • Wrap up the trade show and cus­tomer leads

Course Features

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MODULES
Module One: Getting Started
Module Two: Pre-Show Preparation
Module Three: Booth Characteristics and Set-Up (I)
Module Four: Booth Characteristics and Set-up (II)
Module Five: During the Show (I)
Module Six: During the Show (II)
Module Seven: Qualifying Visitors
Module Eight: Engaging the Right People
Module Nine: The Rules of Engagement (I)
Module Ten: Rules of Engagement (II)
Module Eleven: After the Show
Module Twelve: Wrapping Up

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