Media and Public Relations Course

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Course Description

In this course, you will get the knowl­edge you need to man­age effec­tively your image and value by form­ing solid net­works through strate­gic com­mu­ni­ca­tion plan­ning. Effec­tive net­work­ing is essen­tial for day-​to-​day busi­ness or for those times when you are actively pur­su­ing job oppor­tu­ni­ties. This course is designed to pro­vide prac­ti­cal and hands-​on tools that will give you the skills you need in deal­ing with the media and the public.

Media and Pub­lic Rela­tions is the most suc­cess­ful method of com­mu­ni­cat­ing your value to those around you. Fur­ther­more, good net­work­ing skills enable you to tap into those rela­tion­ships you already have and increase the scope of your net­work. The larger the scope the more peo­ple know you and offer you opportunities.

Learning Outcomes

By the end of this course, you will be able to:
  • Net­work for success
  • Man­age “Meet and Great” opportunities
  • Dress for success
  • Write effec­tively
  • Set goals
  • Man­age media relations
  • Plan issue and cri­sis communication
  • Use social media
  • Deliver effec­tive employee communication

Course Features

  • Qualification Certification
  • Recognition Global
  • Provider Chicago Institute of Business
  • Level Entry Level Middle Manager
  • Category Sales and Mar­ket­ing
  • Prerequisites None
  • Study Mode 100% Online
  • Location Online
  • Start Date Anytime
  • Study Load 10 hours
  • Videos No
  • Assessment 80% pass mark. Unlimited attempts. No negative marking
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MODULES
Module One: Getting Started
Module Two: Networking for Success (I)
Module Three: Networking For Success (II)
Module Four: The Meet and Greet
Module Five: Dressing for Success
Module Six: Writing
Module Seven: Setting Goals
Module Eight: Media Relations
Module Nine: Issues and Crisis Communication Planning
Module Ten: Social Media (The PR Toolkit)
Module Eleven: Employee Communications
Module Twelve: Wrapping Up

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