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Course Description

Mar­ket­ing is an essen­tial ele­ment for every busi­ness. It can be that one miss­ing piece of the puz­zle, and when it fits the big pic­ture is revealed. You will be given an intro­duc­tion to mar­ket­ing and its ben­e­fits. If you are not mar­ket­ing your busi­ness you will not grow, and if you do not grow you will not suc­ceed.

Mar­ket­ing Essentials will pro­vide you with the basic knowl­edge, and give you the abil­ity to build and grow your busi­ness. Mar­ket­ing has changed a lot recently and hav­ing a new per­spec­tive will give you the needed infor­ma­tion to assist you in your mar­ket­ing deci­sions. No mat­ter what your prod­uct or ser­vice is, your busi­ness will ben­e­fit with a bet­ter under­stand­ing of marketing.

Learning Outcomes

By the end of this course, you will be able to:
  • Define your market.
  • Know the dif­fer­ent types of mar­ket­ing and ways to use them.
  • Learn effec­tive ways of com­mu­ni­cat­ing with the customer.
  • Know how to set mar­ket­ing goals and strategies.
  • Rec­og­nize com­mon mar­ket­ing mis­takes and know how to avoid them.

Course Features

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MODULES
Module One: Getting Started
Module Two: What is Marketing?
Module Three: Common Marketing Types (I)
Module Four: Common Marketing Types (II)
Module Five: The Marketing Mix
Module Six: Communicating the Right Way
Module Seven: Customer Communications
Module Eight: Marketing Goals
Module Nine: The Marketing Funnel
Module Ten: Marketing Mistakes (I)
Module Eleven: Marketing Mistakes (II)
Module Twelve: Wrapping Up

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