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Course Description

We are being flooded with Social Media invi­ta­tions and updates. Web-​based com­mu­ni­ca­tion icons like Twit­ter, Face­book, YouTube, and LinkedIn are dom­i­nat­ing the way we inter­act with each other. Peo­ple are feel­ing the need to be updated at all times. It has become a time eater, and busi­nesses are quickly becom­ing aware of the drain it can have on pro­duc­tiv­ity. Peo­ple love to share, but they need to know what is alright to share and what should not be sent out.

Under­stand­ing Social Media is about com­mu­ni­cat­ing the right way. We are begin­ning to com­mu­ni­cate more through elec­tronic means than face to face. Talk­ing on a phone has been replaced more and more with SMS (tex­ting.) Social media chan­nels are becom­ing the main form of com­mu­ni­ca­tion and you will real­ize how Social media and the Work­place can work together.

Learning Outcomes

By the end of this course, you will be able to:
  • Learn the mean­ing of social media
  • Learn dif­fer­ent ways social media is used and altered
  • Build and main­tain a social media policy
  • Keep­ing your social media secure
  • Estab­lish­ing rules for the social media the com­pany posts
  • Dis­cover the ben­e­fits and pit­falls of using social media

Course Features

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MODULES
Module One: Getting Started
Module Two: What is Social Media?
Module Three: Defining Your Social Media Policy (I)
Module Four: Defining Your Social Media Policy (II)
Module Five: Creating a Living Document
Module Six: Keeping an Eye on Security
Module Seven: Rules to Follow When Posting (I)
Module Eight: Rules to Follow When Posting (II)
Module Nine: Benefits of Social Media
Module Ten: The Pitfalls of Social Media
Module Eleven: Listen to Your Customers
Module Twelve: Wrapping Up

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